Who is to blame for the Melo-drama?
The Nuggets? Carmelo Anthony? Leon Rose and Worldwide Wes? James Dolan via Isiah Thomas?
The answer is not that simple.
In his State of the NBA Address yesterday, NBA Commissioner David Stern said “the digital water cooler…can do a lot in our game and it’s fun,” but upon deeper examination has social media taken NBA fans hostage?
Twitter has become the ultimate NBA tabloid mag.
We all remember major abuses that were displayed throughout 2010′s “Summer of LeBron” and the fun continues with “The Melo-drama.”
There appears to be little, if any, accountability when it comes to NBA reporting, leaving us to wonder if the word has any meaning at all. Media outlets like ESPN, CBS and Yahoo! desperately try to keep pace with (and in control of) the Twitterverse to ensure their voices are still heard amongst the chatter.
Social media has demonstrated an innate ability to keep people honest and accountable for their actions. However, in the NBA, the exact opposite plays out on a daily basis. The days of disclosed sources are gone and media sources have been reduced to willing pawns in the NBA’s chess match between players/agents and owners/general management, delivering mixed messages to whomever will listen. Apparently this new found role is acceptable as long you are first to market with “breaking news.”
Here’s a bit of news. No one knows exactly how the Melo-drama will actually turn out. But be certain, the media will continue to churn out twisting and turning story lines til the very end.
As a Knicks fan, you are in the center of it all, which can be tiresome. Unfortunately though, for many, the new norm is as captivating as ever.